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Social Media in Schools and Educational Institutions

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Social Media in Schools and Educational Institutions
Social media in general can be used for marketing as well as for the purpose of teaching and learning. This article provides a brief overview how STA is using social media for marketing and why social media are useful for the STA as private technical secondary school. As it is quickly becoming one of the main forms of communication, here at STA we think it’s important for schools to go ahead and incorporate it in as one of the ways they connect with staff, students, parents and the community.

Social media (e.g. Facebook, Instagram, LinkedIn) can be defined as websites or applications that enable users to create and share content or to participate in social networking.

The key advantage of the usage of social media is that an educational institution can adopt digital marketing tactics to promote its reputation, keep news up to date, and keep ahead of other schools by promoting its visibility.

There are five main reasons why educational institutions should use social media and that’s how STA is adopting it for its favor.

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